Deciding to attend a trade show is a large investment for any company. Preparation is essential: It's better not to go to a trade show than to go unprepared. Every person in your booth is an ambassador to your company; make sure they are prepared. Trade show attendees usually plan a list of whom they'll visit before ever entering the convention center doors; make sure you are on that list. 
 
Make sure your staff has the right tools to succeed with our Trade Show Staff Training course. A successful trade show will benefit your company on many levels. The most basic statistic is that it can cost half as much to close a sale made to a trade show lead as one obtained through all other means. Get your staff trained and get to that trade show!